Strategic Goals & Drivers

MEMBERSHIP DEVELOPMENT & ENGAGEMENT
- GOAL OF 150 by Fence Summit 2026
  - Eblast/Survey
  - Publication
  - Board & Staff Personal Calls
  - Member Referral Program
  - Partnership Relationships (non-competing-arch, eng, landscape, etc)
  - Chapter/Regional Development
  - Website Job Board
  - Retention Process
  - Training
  - Membership Tenure Recognition

EDUCATION & CERTIFICATION
- PROVIDE TRAINING EVENTS
  - Business Related
  - Installation Related
- DEVELOP CFA CERTIFICATIONS
  - Certified Standards Professional
  - Certified Fence Installer
  - Certified Fence Business
  - Self Study
  - Online/Meeting Examination
  - Annual Renewal (CEU)
ANNUAL FENCE SUMMIT
- INCREASE SPONSORSHIP REVENUE BY 20%
  - Annual Sponsorship Program
  - Sponsorship Outreach
- EXPANDED EDUCATION/CERTIFICATION
  - Relevant Education Content
  - Engaging Speakers/Keynote
- IMPROVED MARKETING (electronic)
  - Save The Date Flier
  - Consistent Social Media Content
  - Member E-Blast
  - CFA Publication Highlights
  - Personal Invitations
SPECIFICATIONS & STANDARDS
- ESTABLISH CFA STANDARDS COMMITTEE
  - Prioritize Goals
  - Promotions to CFA Members
  - Education on Importance
  - Develop Certification Criteria

2026 Strategic Goals/Drivers