Strategic Goals & Drivers
- MEMBERSHIP DEVELOPMENT & ENGAGEMENT
- EDUCATION & CERTIFICATION
- ANNUAL FENCE SUMMIT
- SPECIFICATIONS & STANDARDS
- MEMBERSHIP DEVELOPMENT & ENGAGEMENT
- GOAL OF 200 by Fence Summit 2025
- Eblast/Survey
- Publication
- Board & Staff Personal Calls
- Association Management System
- Member Referral Program
- Partnership Relationships (non-competing-arch, eng, landscape, etc)
- Chapter/Regional Development
- Website Find a Member
- Website Job Board
- Retention Process
- Training
- Membership Tenure Recognition
- EDUCATION & CERTIFICATION
- PROVIDE QUARTERLY WEBINARS
- Business Related
- Installation Related
- DEVELOP CFA CERTIFICATIONS
- Certified Standards Professional
- Certified Fence Installer
- Certified Fence Business
- Self Study
- Online/Meeting Examination
- Annual Renewal (CEU)
- ANNUAL FENCE SUMMIT
- INCREASE SPONSORSHIP REVENUE BY 20%
- Annual Sponsorship Program
- Sponsorship Outreach
- EXPANDED EDUCATION/CERTIFICATION
- Relevant Education Content
- Engaging Speakers/Keynote
- IMPROVED MARKETING (electronic)
- Save The Date Flier
- Consistent Social Media Content
- Member E-Blast
- CFA Publication Highlights
- Personal Invitations
- SPECIFICATIONS & STANDARDS
- ESTABLISH STANDARDS COMMITTEE
- Prioritize Goals
- Establish Canadian Standards Group Partnership
- Promotions to CFA Members
- Education on Importance
- Develop Certification Criteria
- CFA Standards Development
